Motorsport TechnologyAcronis, global leaders in cyber security and data protection, have extended its marketing and technology relationship with 14-time NASCAR Cup Series champions Hendrick Motorsports.
Coincidence or not, since the start of the technology partnership in 2020, Hendrick has continued to break records and reach almost unprecedented levels of success, Kyle Larson roaring to the NASCAR Cup title in 2021 and Chase Elliott currently dominating proceedings in 2022.
And with the renewal of the partnership, fellow Hendrick title contender William Byron will see his No. 24 Chevrolet Camaro ZL1 adorned with the Acronis logo in two races this season starting with Sunday’s road-course event at Indianapolis Motor Speedway before the Sept. 17 playoff race at Bristol Motor Speedway.
As part of the company’s ‘TeamUp’ program for MSPs, the car’s hood will showcase Acronis partner and cloud distributor Climb Channel Solutions.
“It means a lot that Acronis sees so much value in our program,” said driver Byron. “I’m excited about getting on the racetrack with their paint scheme this weekend at Indy and in the playoffs at Bristol. Our No. 24 team is working hard to carry momentum into the fall and contend for a championship. We’re proud to have Acronis on board as we keep pushing toward that goal.”
Pat Hurley, Acronis vice president and general manager, Americas added: “Recommitting to this partnership is a no-brainer for everyone involved, and we are proud that it will help underscore our important work with Climb.
“Hendrick Motorsports understands the risks associated with managing large amounts of data, and with our arsenal of #CyberFit-ready services, Acronis is proud to give them that peace of mind, keeping them secure and protected so the team can keep its focus on the track – where it belongs.”
TEAM UP WITH ACRONIS
During the 2021 season and continuing this year, Acronis opened up an exciting #TeamUp Program, giving new and existing service providers the opportunity to support sports partnerships, join the sports ecosystem, attend races and enjoy amazing sports marketing benefits. To find out more, please visit https://www.acronis.com/en-us/lp/msp-sports/
Climb Channel Solutions is a specialty IT distributor and key Acronis partner. The company connects partners, resellers and end-users with emerging technology, a global distribution network, and the sales and marketing support they need to accelerate and scale business in the channel. Acronis’ sponsorship of Hendrick Motorsports will highlight Climb’s commitment to delivering its partners access to the best and fastest-evolving technologies and services available.
