The M-Sport Ford World Rally Team has unveiled a striking, retro-style livery at the renowned Autosport International Show in advance of its World Rally Championship Campaign.
The team’s EcoBoost-powered Ford Fiesta WRCs new livery, designed by distinguished Cumbrian Phil Dixon, drew inspiration from print designs of the early-to-mid 90s including Francois Delecour’s title challenging Ford Escort RS Cosworth from 1993.
According to the team’s press release, the largely white design includes highlights of blue and green to represent the close partnership with Ford and increased support from Castrol, and proudly features prominent team sponsors and partners including Acronis, Michelin, Sparco, OZ Racing and more.
What do you think of our new 2020 livery? Designed by our young and ambitious team, and captured within the structure of our future – the M-Sport Evaluation Centre #WRC #MSPORTERS #Ford #FordFiesta #FordPerformance pic.twitter.com/xS9CeDCczL
— M-Sport (@MSportLtd) January 9, 2020
“My initial inspiration came from François Delecour’s 1995 Ford Escort RS Cosworth,” commented Graphic Designer Dixon. “White cars have always been popular, and with the increased support from Castrol that colour scheme was spot on. In general, the whole design has a nod to the early-to-mid 90s. The patterns and fashions of the era are really prevalent at the moment, so I was interested to create something in that style whilst still being on-trend and relevant today.”
The season, that gets underway in Monte-Carlo from 23-26 January, should be an exciting one for M-Sport Ford, who recently announced an ambitious new driver line-up with Esapekka Lappi leading the team’s effort for stage wins alongside teammates Teemu Suninen and Brit Gus Greensmith.
“It’s great to see our close relationship with Ford well represented, as well as the increased support from Castrol,” added Team Principal, Richard Millener. Many of our existing partners are also proudly displayed, and the livery looks even better close up. I hope many of you will be able to get out into the forests and service parks to see it for yourselves!”