Motorsport TechnologyAcronis, a global leader in cyber protection, has announced that it has formed a multi-year partnership with 12-time NASCAR Cup Series champions Hendrick Motorsports.
Starting with immediate effect during the current 2020 NASCAR season, the Acronis brand will be featured as a three-race primary brand of the No. 88 Chevrolet Camaro ZL1 1LE driven by Alex Bowman.
The car will first appear during the Aug. 22-23 Dover International Speedway doubleheader weekend and the Oct. 25 playoff race at Texas Motor Speedway and the branding will appear on all Hendrick Motorsports race cars, uniforms, and equipment throughout the 2021 and 2022 NASCAR Cup Series seasons. In addition, as the Official Cyber Protection Partner of Hendrick Motorsports, Acronis will also become a major associate partner of the team’s full four-car stable.
“In today’s environment, cyber protection is a priority for every company,” said Marshall Carlson, president of Hendrick Motorsports. “We are a technology operation in many ways, so the chance to partner with an industry leader like Acronis is a great fit. Our team looks forward to collaborating with them to promote their tremendous products and services, as well as utilizing those same offerings in our own business, which is winning NASCAR races.”
The Acronis partnership will be of great benefit to Hendrick Motorsports, who will utilize Acronis’ leading solutions to enhance its racing operations and overall technology capabilities, including cyber protection, security, backup, anti-ransomware and disaster recovery for all data, applications, and systems. One of such solutions is Acronis Cyber Protect, which provides AI-powered anti-malware as well as fast and reliable backup and recovery from a single, easy-to-use management console.
“The risk associated with losing data grows heavier every day new data is created, and the COVID-19 pandemic introduces new problems such as managing and safeguarding remote workspaces,” added Acronis’ founder and Executive Officer, Serguei “SB” Beloussov. “The team at Hendrick Motorsports are well aware of these risks and are more than ready to address them, and we are certain that our partnership will help the team get #CyberFit, which will no doubt help the team improve their operational efficiency both on and off the track.”
Race driver Bowman is enjoying a strong season so far, the Tucson, Arizona, native having secured his third playoff berth in as many years with his March 1 victory at Auto Club Speedway. At the time of writing, he has posted personal bests in top-five finishes, top-10s and laps led through 20 of 36 races.
“I’m looking forward to representing Acronis,” added Bowman. “We’ve had a strong season so far, and Dover and Texas are very good tracks for us. We will do everything we can to keep the No. 88 Chevy up front and welcome Acronis to the Hendrick Motorsports family in the right way.”
To find out more about Acronis #CyberFit Sports Partnerships, visit www.acronis.sport
