Google Cloud becomes Principal Partner and Principal AI Partner of Formula E

Google Cloud has become the Principal Partner and Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship.

The world’s premium electric single seater racing series has always been at the forefront of showcasing groundbreaking motorsport tech and sustainability.

Two relentless forces driving progress at full speed.

We’re proud to welcome Google Cloud as our Principal Artificial Intelligence Partner. ⚡️🤖 pic.twitter.com/CbCPacMNmH

— Formula E (@FIAFormulaE) January 26, 2026

According to the official press release, the multi-year agreement will ‘drive positive impact across Formula E’s business operations – everything from running races, to development, and the fan experience’.

It continues, ‘beyond the racetrack, the partnership will enhance the Championship’s operations: Formula E will use Google Workspace with Gemini to enable greater agility and efficiency across its organisation.

‘Meanwhile, advanced AI modeling of Formula E’s back office, and the creation of race and event digital twins, has the potential to deliver further reductions in its carbon footprint, allowing Formula E to simulate and optimise site builds virtually.’

Jeff Dodds, CEO of Formula E, commented, “Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this Principal Partnership confirms our vision.

“The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimisation and strategic decision-making, both for the Championship and for our global broadcast audience.

“This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide.”

President of Google Cloud EMEA, Tara Brady, added: “Formula E is a hub of innovation, where milliseconds can define success.

“This expanded partnership is a testament to the power of Google Cloud’s AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios.”