Cadillac F1 team unveils historic first livery during Super Bowl LX

The Cadillac F1 team has unveiled a distinctive two-tone livery that it will debut for its first season in the sport.

The dual colour livery was first unveiled to a global audience through a national TV advertising spot during Super Bowl LX at Levi’s Stadium in Santa Clara and then in Times Square in central New York.

The mission begins now. Introducing Cadillac Formula 1® Team’s first livery. Our season kicks off March 7th streaming on @AppleTV in the US. pic.twitter.com/NiALWMcqGm

— Cadillac Formula 1 Team (@Cadillac_F1) February 9, 2026

Described in the team’s official press release, ‘the design gradient, which evokes speed when the car is stationary, is actually a Cadillac chevron repeating: a subtle nod to the co-ownership of General Motors and the iconic Cadillac symbol.’

“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,’’ said Dan Towriss, CEO of Cadillac Formula 1 Team Holdings.

“Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport.”

A closer look at every detail. pic.twitter.com/MgYqB0Q3iL

— Cadillac Formula 1 Team (@Cadillac_F1) February 9, 2026

GM President Mark Reuss added: “Unveiling our official race livery is a huge milestone in a journey that started years ago — earning our place on the grid, assembling a world‑class team, and developing a race car worthy of Formula 1.”

The team will principally be run out of the racing HQ at Silverstone, England but has its American bases in Indianapolis, Indiana and Charlotte, North Carolina. Driving the cars during 2026 will be the highly experienced and popular Sergio Perez and Valtteri Bottas.

“I’m incredibly proud to reveal the colors of our 2026 Formula 1 challenger,” commented Graeme Lowdon, Team Principal of the Cadillac Formula 1® Team.

“We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before.”